While word of mouth has been effective for the past hundred years, the term is quickly becoming less literal. Patients are no longer strictly asking friends and family for their input on a new provider, but are turning online to see what others have to say.
According to a 2014 survey by Bright Local, doctors and dentists were the second most searched businesses; restaurants were number one. As of this year, Bright Local also found that 87% of consumers trust an online review as much as a personal recommendation.
With this in mind, providers need to be aware of the reputation that prospective patients are seeing on sites such as Google, Facebook, Yelp and Vitals, just to name a few. With the potential for reviews to be across multiple platforms, it can make reputation management a difficult task.
But with companies like Reputation Loop, bad reviews can not only be kept out of sight, but easily resolved as well.
Fully integrated with MacPractice, users have the ability to send patients emails and texts to request they rate their office experience, along with writing any additional comments. Any feedback is delivered to the office where staffers can view the rating, comments, or if the patient even responded to the message.
Users have the ability to set what star rating is to appear online (most offices withhold anything that is less than three stars) and they can also set up ratings to automatically post to review sites. Below is an example of what a posted review looks like on Twitter.
Simple to use and easy to navigate software make managing your office’s reputation easier than ever before. Sound like something you are interested in learning more about? Watch the video. Want to add Reputation Marketing to your MacPractice? Contact our sales team at 877-220-8418.
